Setting up retargeting ads usually requires full administrative access to edit a landing page's HTML template to paste the pixel code. But what if you are linking to a third-party marketplace, a publisher's review page, or a video on YouTube? Here is how Lynki allows you to fire pixels at the redirect level to capture custom audiences from any link.
Firing Pixels at the Edge
Normally, tracking scripts rely on page-load listeners inside the browser DOM. If a user leaves before the heavy Javascript bundle loads, no conversion event is captured. Furthermore, if you do not own the destination domain, you cannot add tracking scripts.
Lynki relocates pixel execution to our edge redirect routing layer. When a customer clicks your short link, Lynki's system registers the visit, prepares tracking parameters, and issues the pixel event via Server-Side API integrations (such as Meta Conversion API and Google Analytics Measurement Protocol) before the user even lands on the final destination.
Benefits of Server-Side Pixel Dispatching
- 100% Attribution Coverage: Avoid client-side ad-blockers that prevent pixel scripts from downloading.
- Target Third-Party Platforms: Run retargeting campaigns on users sent to Amazon listings, App Stores, news outlets, or YouTube.
- Zero Latency: Firing pixels server-side keeps the landing page load time extremely fast for the customer.
Getting Started with Edge Retargeting
To configure edge pixels in Lynki, go to the Pixels dashboard, paste your Meta Pixel ID or Google Measurement ID, and toggle "Active". You can then associate this pixel configuration with any individual link. Whenever that link gets clicked, audiences are updated instantly.